On Running was founded in 2010, following an aligned vision of three running-enthusiasts who strived for the best underfoot-sensation possible. Today’s story begins in Switzerland’s largest city, an influencer’s dream surrounded by picturesque Alpine landscapes riddled with routes accessible for all athletic abilities - Zurich.
Athletes were introduced to the world’s lightest fully cushioned sole as February 2014 began, a technological advance that helped On rank as one of Runner’s World Magazine’s top 20 most important running shoes across the USA, GB and Germany. Exactly a twelve months on, the now-acclaimed Swiss brand won its second award beneath ISPO’s silverware umbrella — a Gold Award for 2015/16’s Best Performance Shoe with no one surpassing their Cloud silhouette.
Of course, a rife history and continually changing developmental concept is all well and good, but, just how do we decide which pair to unbox? More importantly, which pair is for you? Join us for a step-by-step breakdown below, or hit tower-london.com for even more technological options!Introducing On Running’s first lifestyle shoe - the Cloudnova.
Asides from taking the title as an award-winning running brand on numerous occasions - 2020 earmarked the year On Running successfully ventured from athletics into that ever-expanding lifestyle industry without compromising on athletic essentials.
In essence, the typical On Cloud sole unit consists of two parts. A CloudTec cushioning formation sits flush against their bespoke Speedboard base, reacting and repurposing energy for propulsion upon take-off. Further notes of rubber create extra support when promoting the foot’s natural rolling motion.
What sets ON Running’s patented CloudTec ahead of the rest? To keep it brief, the ON Cloud sole is a story of two parts - one cushions and adapts upon impact whilst the other propels you towards your destination. With Swiss-engineered technology underfoot, ON offers yet another reason to shop with TOWER this season.
Four years after ON Running hit shelves for the first time, we were introduced to their Cloud 5 silhouette - a pair that would soon become one of TOWER’s family favourites.
It presented the perfect balance of ON’s trademark technologies, combining a CloudTec outsole, Zero-Gravity foam and underfoot Speedboard for the best feel possible.
Have you laced-up any of ON Running’s lifestyle options, yet?
